Joanna Gordon Martin has spent years as a respected entrepreneur, investor and biotech industry executive. She founded Theia Senior Solutions to meet the needs of clients she understands well: adult children facing the decline of a parent’s health while at the peak of their own career and family obligations.

In 2015, Joanna unwound a profitable biotech consulting business, JL Gordon Associates, LLC to build Theia Senior Solutions into a much-needed resource for the management of eldercare. In an industry where others take referral fees and commissions, her strategy with Theia has been to put the client family first and to provide them with an exceptional level of accountability, expertise, warmth, and technological efficiency.

Joanna has extensive experience in the life sciences and biotech fields, where private equity and venture capital firms have called upon her to run companies in need of operational leadership. At the multinational biopharmaceutical Celgene Corporation, she led Global Marketing for the Hematology Franchise, Celgene’s largest business, helping it grow to a market cap of over $30 billion. At Bristol-Myers Squibb, she held various marketing, sales and management roles across a range of therapeutic areas. Her global campaign of BMS’s Abilify was the most successful launch in BMS history.

With a Bachelor’s degree from Boston College, and an MBA from The Wharton School at the University of Pennsylvania, Joanna has a certification as a CSA through the Society of Certified Senior Advisors. She serves on the Board of The Alzheimer’s Association, The Chapin School of Princeton, and is on the Selection Panel for the Wharton School’s Venture Awards, where she takes particular interest in supporting female entrepreneurs.

Joanna lives in Princeton, New Jersey, with her husband and children.